1. Purpose of the package
The wellness package gives a group private use of the entire property for a calm and restorative time together — for retreats and corporate summer days. One price per person per night combines accommodation and full board, so the client immediately sees the total cost of a multi-day experience.
2. Who the package is for
The wellness package mainly speaks to two personas, both of whom are looking for privacy and a complete experience.
Retreat organizer — A yoga or wellness practitioner looking for a private, close-to-nature place for a group of 10–40 participants, often for several days. Values silence, privacy, and an all-inclusive package. |
HR manager — A company employee organizing the team's summer days or a strategy retreat. Wants one clear price, accommodation, and catering without separate arrangements. |
3. Key elements of the package
The wellness package stands on four pillars. Privacy and silence are the core; the multi-day whole holds the experience together.
Space and privacy (the core) — the entire property in private use: a studio for practices and calm surroundings with no other groups around.
Accommodation and catering — rooms for overnight stays and full board or a healthy menu; special diets (plant-based, gluten-free) are common at retreats.
Wellness extras — sauna, hot tub, treatments, guided hikes.
Clear rules — minimum booking length (often 2+ nights), advance notice, level of privacy, and sleeping arrangements.
4. Mandatory vs optional — why
We recommend marking as mandatory only what the event cannot happen without. Leave everything else optional so the client can configure the package precisely themselves and is not scared off by a high base price. This keeps the base price low and trustworthy, while the extras raise the average order.
We recommend setting as mandatory
Retreat room / studio (private use) — the heart of the practices and time together; without a private space there is no retreat.
Accommodation (room) — a multi-day experience assumes staying overnight on site; the sleeping places are part of the nightly price.
Full board / breakfast + tea break — food keeps the group's rhythm and is an inseparable part of a retreat; a fixed menu makes the price clear.
We recommend setting as optional
Sauna, barrel sauna, treatments — wellness extras are a matter of the group's taste and budget.
Guided hike / UTV tour — activities that some groups want and others don't.
Nature guide, yoga teacher — added value that the client adds when needed.
5. Example: filling in the fields step by step
Below, each screen explains separately what to enter in the fields and why. The example used is a real package, "Wellness – Jugapuu Private Retreat" (Sääre Retriit-SPA).
Venue page
What to check — whether it has been entered under the venue's elements
Venue name and close-to-nature photos (the sea, the forest, a starry sky).
A short description of the place's tranquility, the location, and the host.
Maximum capacity: seated, standing, and sleeping places. For a retreat, the sleeping places are critical — show them clearly.
Why this matters
For a wellness package, the first impression sells calm and privacy; the number of sleeping places shows right away whether the group can stay overnight.
Package name, key elements
What to add to the package
The package name and a warm description (who it is for + what kind of experience).
Mandatory retreat room + price and layouts: Standing, Seated, Meeting room.
Why this matters
The studio is the heart of the retreat; the layout options allow adapting the space for yoga, a circle, or a meeting.
We recommend adding as mandatory: healthy breakfast, tea break, and room.
Entertainment (e.g. "Hike to Sääre point") can be a free value-add.
Optional: barrel sauna and treatments.
Why this matters
Food and accommodation are mandatory because a retreat is a whole; leave the extras and activities optional so the group can adapt them to their program and budget.
6. What else you could offer
To increase the value of the package, also consider:
yoga mats and equipment,
guided meditation or sound therapy,
a hot tub and private sauna time,
an evening bonfire,
a nature or hiking guide,
a healthy smoothie or juice bar,
a private chef,
aromatherapy
a digital-silence package.
Price these as optional — that way they add value and increase the average order without raising the base price.
A good wellness package sells calm and completeness. When the space, accommodation, and food come at one clear price, the group books with confidence.